Your direct mailing campaign stands a better chance of performing well if you have an automated direct mailing dashboard. The benefits of having your own automated direct mailing dashboard are numerous, but we'll just share a few with you in this post so that you can see just how much of a difference this tool can make for real estate agents in particular.

• 1. Track Incoming Site Traffic

• Being able to monitor incoming site traffic is especially helpful when you're posting a new listing, and you need to know which potential homeowners are coming to your site specifically because they have received your direct mailing. Your overall incoming traffic can come from your social media pages, blog post sharing, and other areas, but having an automated direct mailing dashboard will help you to link the traffic that is coming to your website due to the direct mailings that you send out to potential homeowners.

  2. Time & Track Messages

• Being able to schedule and track the direct mailings that you send out to buyers is another helpful benefit of having an automated direct mailing dashboard. It takes a lot of work to send out a large volume of messages all at once to multiple recipients. It takes even more work to proofread and edit these messages so that the content of your direct mailing is as clear and professional sounding as possible. When you have an automated direct mailing dashboard, you'll be able to schedule updates about your property listings to inform them of a new feature of if the price has been reduced.

  3. Gather Feedback from Leads

• Another very helpful aspect that comes from using an automated direct mailing dashboard is that it allows you to follow up with potential buyers in a way that personalizes your exchange with them even more. When you've got a lot going on in your real estate business with multiple showings scheduled, it can be easy to lose track of which client is interested in a certain property, but through an automated direct mailing dashboard, you'll be able to better manage all of the prospective homeowners who are interested in multiple property listings.

  4. Measure Success of Campaign Overall

• Through an automated direct mailing dashboard, you have a bird's eye view look at everything that was put into the direct mailing campaign and the results of those efforts. You'll be able to figure out what steps would be the most sensible to take next with your leads. You can even use this information to determine what tactics and strategies you'll take with you or what you'll leave behind for future campaigns.

Having an automated direct mailing dashboard provides several benefits to business owners, and if you currently don't have an automated direct mailing dashboard then you'll be glad to know that Postlead provides this service to all of our clients. Contact us today so that we can help your real estate company enjoy the benefits of having an automated direct mailing dashboard.