Direct mail marketing is a simple marketing strategy that any business owner can benefit from. Even doctors who own their own private practice can find direct mailing useful. However, your direct mail marketing may suffer if prospects aren’t responding to your messages. Could your direct mail resp

Have your direct mail response rates been a bit lackluster or just flat-out disappointing? You don’t have to settle for less than stellar results when it comes to the responses that you receive from the hard work that you’ve put into your direct mailings. You can actually boost your curr

To some business owners and executives, postcards often seem like they would be far too simple of a tool to be able to be truly strategic or beneficial as an outreach strategy for your business. But actually postcards are one of the best things that you can incorporate into your business in order to

If you want to build your small business, then you need leads! You probably have a database of existing customers and prospects, but is that enough? Probably not! So, what’s the best way to generate the leads you need to set your business up for success? Traditionally, there have been two methods